Do Better for Your Community. JustChoice Lending is the only mortgage option backed by a respected philanthropic lending institution with 20 years experience in connecting families with financing. JustChoice Lending was launched by FAHE (Federation of Appalachian Housing Enterprises), a mission-based, member-driven network spanning 4 states, with more than 40 community-based members that employ more than 1,000 full-time workers, and contribute millions of dollars to local economies throughout Appalachia. In fact, FAHE has dedicated the past 27 years to helping more than 45,000 families secure a safe, decent home they can afford.