Have questions or want to learn more about qualifying for a loan? We’re happy to help!

Who We Are

JustChoice Lending is a non-commission-based lender for the greater Central Appalachia region. We firmly believe the foundation of a great community is its people and that everyone deserves a safe, affordable place to call home. That's why we focus on reinvesting in our communities while providing loan opportunities for all.


Our Mission

JustChoice Lending (JCL), a division of Fahe, is a socially responsible mortgage lender that matches clients to the loan that's right for them. We offer competitive rates with mainstream lenders and provide clients with the service and attention of a trusted partner.

We're People Making a Difference

Our team members bring heart to what they do and are making an impact, one homeowner at a time. At our core, we're a group of individuals whose goal is to uplift and strengthen Appalachia's communities.

Meet the Team

You’re in the Right Place

We Open Doors

Worried about qualifying? We have the resources, experience, and know-how to help you qualify for a great loan.

We Offer Down Payment Help

As a division of Fahe, we have access to down payment options that put homeownership within your reach.

We’re Always In Your Corner

Want a lender you can rely on? We look out for your best interest in more ways than one!


Words From Our Happy Homeowners

“The entire process was wonderful. Great staff, always helpful. Simply a great experience.”

Dondi S

First Time Home Buyer

States We Serve

JustChoice Lending services and originates home loans in 16 states (throughout the Appalachia region and beyond).

  • Alabama
  • Florida
  • Illinois
  • Indiana
  • Kentucky
  • Maryland
  • Michigan
  • Minnesota
  • Mississippi
  • Montana
  • South Carolina
  • Tennessee
  • Virginia
  • Washington
  • West Virginia
  • Wisconsin

Take the First Step

As the saying goes—nothing ventured, nothing gained. A few clicks today and you’ll be on the path to your new home!