Who We Are
JustChoice Lending is a non-commission-based lender for the greater Central Appalachia region. We firmly believe the foundation of a great community is its people and that everyone deserves a safe, affordable place to call home. That's why we focus on reinvesting in our communities while providing loan opportunities for all.
JustChoice Lending (JCL), a division of Fahe, is a socially responsible mortgage lender that matches clients to the loan that's right for them. We offer competitive rates with mainstream lenders and provide clients with the service and attention of a trusted partner.
We're People Making a Difference
Our team members bring heart to what they do and are making an impact, one homeowner at a time. At our core, we're a group of individuals whose goal is to uplift and strengthen Appalachia's communities.
You’re in the Right Place
We Open Doors
Worried about qualifying? We have the resources, experience, and know-how to help you qualify for a great loan.
We Offer Down Payment Help
As a division of Fahe, we have access to down payment options that put homeownership within your reach.
We’re Always In Your Corner
Want a lender you can rely on? We look out for your best interest in more ways than one!
Words From Our Happy Homeowners
“The entire process was wonderful. Great staff, always helpful. Simply a great experience.”